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eMarketer Articles


Article: Local Social Ad Spending Set to Surge

Mon, 21 May 2012 04:01:00 GMT

Geolocation boosts local prospects

Article: Mobile Devices Keep Execs Connected on Vacation, Weekends

Mon, 21 May 2012 04:01:00 GMT

Tablets, smartphones used by more execs after hours than local or national newspapers

Article: Mobile Phone User Growth Plateaus in Argentina

Mon, 21 May 2012 04:01:00 GMT

Mobile phone user growth plateaus, but mobile internet uptake increases dramatically

Blog: eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media

Fri, 18 May 2012 04:01:00 GMT

To listen and watch playback of the webinar, How & Why B2B Marketers Are Turning to Social Media, click here. You can view the PowerPoint deck below. View more presentations [...]

Article: Beam Looks to Digital to Extend the In-Person Experience

Fri, 18 May 2012 04:01:00 GMT

Article: Women Click on More Facebook Ads

Fri, 18 May 2012 04:01:00 GMT

In Q4 2011, US women on Facebook were 12% more likely than men to click on ads

Article: Ecommerce Booming Down Under

Fri, 18 May 2012 04:01:00 GMT

High online buyer penetration and the growth of average sales per user spur sales

Article: Are Marketers Missing Multichannel Opportunities?

Thu, 17 May 2012 04:01:00 GMT

Brands and agencies focus on digital basics, neglect multiscreen experiences

Article: Digital Is the Place to Reach US Asians

Thu, 17 May 2012 04:01:00 GMT

High adoption of online, mobile and social activities

Article: Paywall Resistance Softens When Content Is Right

Thu, 17 May 2012 04:01:00 GMT

Users more likely to pay for entertainment-focused content

Article: Mobile Phone Shoppers Show Growing Preference for Text Marketing

Wed, 16 May 2012 04:01:00 GMT

One in five respondents has made an online purchase on a mobile phone

Blog: May 11, 2012: eMarketer in the News

Mon, 14 May 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: Financial Times – Chief Calls AOL Undervalued After Patent [...]

Blog: May 4, 2012: eMarketer in the News

Tue, 08 May 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: Marketplace – Target vs. Amazon: A Battle Over ‘Showrooming’ [...]

Blog: April 27, 2012: eMarketer in the News

Tue, 01 May 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The Wall Street Journal – Facebook’s Growth Slows as [...]

Blog: April 20, 2012: eMarketer in the News

Mon, 23 Apr 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The New York Times – An Online TV Site [...]

Blog: eMarketer Webinar: Social Media in the Marketing Mix—Global Best Practices

Fri, 20 Apr 2012 04:01:00 GMT

To listen and watch playback of the webinar, Social Media in the Marketing Mix—Global Best Practices, click here. You can view the PowerPoint deck below. View more presentations from eMarketer. [...]

Blog: April 13, 2012: eMarketer in the News

Mon, 16 Apr 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The New York Times – Facebook Makes a Play [...]

Blog: April 6, 2012: eMarketer in the News

Mon, 09 Apr 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The Wall Street Journal’s All Things D – The [...]

Blog: March 30, 2012: eMarketer in the News

Mon, 02 Apr 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The Atlantic – Even Old Media Institutions Are Acting [...]

Blog: March 23, 2012: eMarketer in the News

Fri, 23 Mar 2012 04:01:00 GMT

Here are a few of the top stories in which eMarketer data has been featured in the past week or so: MSNBC – eMarketer Announces New Partnership With Digitas Citing [...]