Brandstation site owners now have access to powerful User Activity Reports which are integrated with SAP BusinessObjects Polestar!
By integrating the brandstation User Activity data with Polestar ondemand, you can now get an in-depth understanding of the behavior and participation on your social network. For example you might want to highlight where focused conversations are happening, who is having those conversations, which users have the strongest relationships or predict what activities will be the most popular amongst different users.
Integrating brandstation with SAP BusinessObjects Polestar means you now have simple, rapid analytical power to provide immediate answers to business questions. You can use keyword searches to explore information in business intelligence, problem solving and communications.
The real time nature of social networking presents a problem in understanding how business processes are solved. So far this has remained untouched by social network applications. With Polestar we’re now able to mashup data from disparate data tables of social network user behavior into a new fluid and rich interface, representing member engagement activity and conversation participation. Further, we’re able to drill into specific topics and with date/time stamping to find emerging trends.