by John Biggs

Buyers & Vendors Enterprise 2.0 Perspectives
Bernard Lunn has composed a 2 part kickoff series on Enterprise 2.0 in Read Write Web. Part One focuses on Enterprise 2.0 from the Buyers Perspective while Part Two focuses on Enterprise 2.0 from the vendors perspective. If Enterprise 2.0 startups followed even half of Bernard's tips they could avoid the fate (the fate of no revenue) of many of their Web 2.0 brethren.

Selling Social Software To The Enterprise
Ben Yoskovitz; CEO and Founder of Montreal Based  Standout Jobs, follows on to the Read Write Web articles with his tips on selling social software to the Enterprise. Ben's tips on creating distribution channels and managing market perception are very important but often neglected by Enterprise 2.0 Startups.

The Semantic Web Has An Image Problem
Peter Sweeney waxes poetic about the  Semantic Web's branding and perception issues.